It all began in 1930 when, after living in Massachusetts for 6 years, Conrad Fafard began selling hay from his family-run farm in Quebec to U.S. livestock farmers. A few years later, hay sales led to the sale of peat moss imported from Europe for livestock bedding. The import embargo on German peat during World War II forced the company to find another source of supply. As a result, Conrad and 10 other family members united in 1940 to found Fafard et Frères, Ltd. and purchase their first peat bog in Saint-Bonaventure, Quebec. The Canadian company initially produced only peat moss and black earth. It now offers a complete range of professional growing mixes as well as speciality for consumers. Martin Fafard has been the third-generation CEO since 1999.  more... See more text